by Ryan JohnsonIn the midst of the recession, certain industries have been turned towards as a favorable use of time and money. The auto industry and real estate prices are taking the hit, but the entertainment business hasn't suffered a bit.
Netflix is an example of a company going against global trends. People can still lose themselves in a movie, and Netflix has actually acquired more subscriptions since the economy plummeted. Video games are another source of entertainment that people have turned to. Both of these options are relatively inexpensive when compared to alternatives like bowling.
The superbowl ads this year weren't any tamer than previous years. There were still a handful of car commercials, despite their failing market. Personally, I thought the Audi car commercial was one of the strongest ones shown, but that gives me no indicator on how they are faring against their competitors right now or in general.
When people watch these frightening movies, they become wrapped up in it. The experience disconnects them from reality to some extent, and you can't compare The Dark Knight to spending a vacation at Disney World financially. So what does it take to hit the movie industry where it hurts?
Sources:
http://www.nbcaugusta.com/news/business/38802927.html
http://www.washingtonpost.com/wp-dyn/content/article/2009/02/01/AR2009020102562.html?hpid=entnews
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