The Year of Unsustainability

by Lionel Creech

This article from "The World in 2009" edition of The Economist points out the problems facing businesses, governments, and graduates in the year 2009. Titled "The Year of Unsustainability" it relates to personal finance because when graduates enter the workforce they will have to take into account that sustainability is still a key issue. Graduates should consider companies that have been honest and true to their green policies. "In the competition for the best business-school graduates and other high-flyers, especially once the economy starts to recover, companies that show that they were not mere fairweather friends of sustainability will be at an advantage." Even the way we use our electricity, our households, and manage our transportation should look to maximize our contribution to the sustainability movement. The year 2009 will prove whether or not we will stay true to our sustainable cause during the financial crisis. Click to read the full article